about me
I'm Oscar. A creative leader and lifelong learner focused on shaping brands for today’s digital environments.
I'm Oscar. A creative leader and lifelong learner focused on shaping brands for today’s digital environments.
.experience
20+ years
.location
Texas
.freelance
Available
.hello
I believe the best creative work balances clarity and craft. Over the past two decades, I’ve led teams and shaped campaigns that prioritize purpose over noise, building ideas that resonate and endure.
.resume
UOTB
Creative Director
2021-present
Remote
Defined and led creative vision across healthcare, finance, and nonprofit brands, elevating storytelling across digital and traditional channels while guiding a full agency rebrand aligned to strategic growth. Directed multidisciplinary teams across web, social, motion, and experiential work, partnering closely with UX and strategy to unify brand expression and translate business objectives into cohesive campaigns.
UOTB
Creative Director
2021-present
Remote
Defined and led creative vision across healthcare, finance, and nonprofit brands, elevating storytelling across digital and traditional channels while guiding a full agency rebrand aligned to strategic growth. Directed multidisciplinary teams across web, social, motion, and experiential work, partnering closely with UX and strategy to unify brand expression and translate business objectives into cohesive campaigns.
TransformCo
Creative Director
2014-2020
Hoffman Estates, IL
Led omnichannel creative for Sears and Kmart, overseeing large-scale seasonal campaigns across digital, print, and retail while building scalable visual systems to ensure consistent brand storytelling. Directed product-driven eCommerce and mobile creative, developing responsive layout systems and mentoring designers while managing senior stakeholder relationships.
TransformCo
Creative Director
2014-2020
Hoffman Estates, IL
Led omnichannel creative for Sears and Kmart, overseeing large-scale seasonal campaigns across digital, print, and retail while building scalable visual systems to ensure consistent brand storytelling. Directed product-driven eCommerce and mobile creative, developing responsive layout systems and mentoring designers while managing senior stakeholder relationships.
OfficeMax
Senior Art Director
2013-2014
Naperville, IL
Designed and executed national campaigns and seasonal retail promotions that connected in-store and online experiences, balancing innovation with strict brand standards while collaborating closely with marketing and merchandising teams.
OfficeMax
Senior Art Director
2013-2014
Naperville, IL
Designed and executed national campaigns and seasonal retail promotions that connected in-store and online experiences, balancing innovation with strict brand standards while collaborating closely with marketing and merchandising teams.
Aisle Rocket Studios
Senior Art Director
2006-2012
Chicago
Delivered end-to-end creative solutions for retail campaigns and product marketing across national brands including Kenmore, Maytag, and Jenn-Air, directing motion shoots, packaging systems, and point-of-sale environments while leading teams and vendors to align creative with business strategy.
Aisle Rocket Studios
Senior Art Director
2006-2012
Chicago
Delivered end-to-end creative solutions for retail campaigns and product marketing across national brands including Kenmore, Maytag, and Jenn-Air, directing motion shoots, packaging systems, and point-of-sale environments while leading teams and vendors to align creative with business strategy.
let's connect
I’m open to creative lead opportunities in digitally focused brand environments. If you’d like to start a conversation, feel free to reach out.
let's connect