Latino Policy Forum
An integrated campaign designed to influence education policy and expand access to early childhood learning in Latino communities.
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Challenge
Communicate the findings of a statewide study on full-day bilingual Pre-K in a way that would resonate with diverse stakeholders and drive momentum for policy change. The campaign needed to translate research into accessible, compelling storytelling for families, educators, and decision-makers.
Approach
Developed a unifying campaign platform around the message “All Day Pre-K,” framing early childhood education as both a community investment and a measurable return. Translated complex study data into visually engaging narratives designed to travel across digital channels and drive audiences to learn more.
My Role
Worked closely with a small team of designers, remaining highly hands-on in concept and execution. Directed visual refinement, oversaw key design decisions, and collaborated directly with stakeholders to ensure the campaign was both culturally resonant and aligned with organizational standards.
The “All Day Pre-K” platform became a clear rallying message designed to amplify the study’s findings and mobilize community awareness. The campaign extended into digital deliverables including video, infographics, and social assets, driving audiences to the Latino Policy Forum website to explore the broader community impact.
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Campaign Visual Exploration
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Targeted emails
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Social Assets
video
Motion Direction
Directed motion storytelling that transformed research insights into accessible, data-driven narratives designed to engage broad public audiences across digital channels.
Motion Graphics Video
see also
