ZOLL LifeVest
Integrated campaign development within established brand guidelines
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Challenge
Develop a visually distinctive campaign within an established brand system, differentiating from competitive noise while remaining fully aligned with existing brand guidelines.
Approach
Leveraged the brand’s existing visual language as a foundation, pushing composition, hierarchy, and storytelling to create a more dynamic and engaging campaign expression. Balanced creative differentiation with strict adherence to established brand standards to ensure cohesion across all touchpoints.
My Role
Worked closely with a small team of designers, remaining highly hands-on in concept and execution. Guided visual refinement, directed key design decisions, and collaborated directly with stakeholders to ensure creative distinction while maintaining brand integrity.
Working within established brand guidelines, I led development of a visually engaging campaign designed to stand apart in a competitive landscape while maintaining brand integrity. The work focused on elevating composition, clarifying hierarchy, and strengthening storytelling — pushing creative expression without disrupting the core brand system.
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Campaign Visual Exploration
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Landing Page Design
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Social Assets
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Paid Media Ads
see also
