ZOLL LifeVest
category
Brand Differentiation
channel presence
HCP marketing materials, landing pages, paid media ads, organic social assets, tradeshow booth, motion/video
00
Challenge
Develop a visually distinctive campaign within an established brand system, differentiating from competitive noise while remaining fully aligned with existing brand guidelines.
Approach
Leveraged the brand’s existing visual language as a foundation, pushing composition, hierarchy, and storytelling to create a more dynamic and engaging campaign expression. Balanced creative differentiation with strict adherence to established brand standards to ensure cohesion across all touchpoints.
My Role
Worked closely with a small team of designers, remaining highly hands-on in concept and execution. Guided visual refinement, directed key design decisions, and collaborated directly with stakeholders to ensure creative distinction while maintaining brand integrity.
tools
Adobe CC
deliverables
Creative Concepts that were translated into tactics including social, videos, web pages and emails.
Working within established brand guidelines, I led development of a visually engaging campaign designed to stand apart in a competitive landscape while maintaining brand integrity. The work focused on elevating composition, clarifying hierarchy, and strengthening storytelling — pushing creative expression without disrupting the core brand system.
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Campaign Visual Exploration
02
Landing Page Design
03
Social Assets
04
Paid Media Ads
