ProManage
Role
Creative Director
channel presence
Landing pages, emails, paid media ads, organic social assets, tradeshow booth, motion/video
category
Integrated Campaign
00
Challenge
Following the acquisition of Vision, ProManage needed to introduce the platform to plan sponsors in a way that generated momentum while reinforcing brand credibility. The challenge was to integrate a newly acquired product into the existing ecosystem and build a campaign system capable of scaling across digital, motion, and live environments.
Approach
Rather than producing isolated deliverables, the focus was on building a cohesive campaign system. By refining visual language, elevating hierarchy, and introducing adaptable storytelling elements, we created a framework that extended seamlessly across digital and experiential touchpoints.
My Role
As Creative Director, I led concept development and visual system design across all campaign touchpoints. I collaborated closely with cross-functional partners to ensure alignment between brand, product, and marketing objectives — guiding creative from initial exploration through final production across digital and experiential executions.
tools
Adobe CC
deliverables
A fully integrated campaign system including landing pages, email marketing, paid and organic social, motion assets, and tradeshow environments.
Following ProManage’s acquisition of Vision, I led the development of a scalable, cross-channel campaign system designed to introduce the platform and drive plan sponsor engagement. The campaign translated the concept of “Vision” into a flexible visual metaphor — reinforcing personalization and long-term planning while maintaining fintech credibility across digital and experiential touchpoints.
01
Campaign Visual Exploration
02
Campaign Visual Exploration
03
Emails
04
Landing Page
video
Motion Direction
Directed launch motion assets to extend the campaign’s visual language into dynamic storytelling formats for internal and external presentation.
Motion adaptation for digital distribution
