Precisis
category
Branding Design
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Challenge
Precisis had strong product recognition through EASEE®, but limited awareness as a corporate entity. As the company prepared for future product expansion, it needed a cohesive parent brand capable of standing independently from any single device. The challenge was to create a credible, scalable corporate identity that clarified the company’s broader value in a competitive neuromodulation landscape.
Approach
The approach began with defining the strategic role of the corporate brand: precision, innovation, credibility, and long-term growth. I developed multiple identity territories that explored different expressions of those pillars — from future-focused signal systems to human-centered and hopeful interpretations. Each concept balanced clinical authority with optimism, ensuring relevance to neurologists, neurosurgeons, investors, and future product audiences.
My Role
As creative lead, I led brand strategy exploration, identity development, and visual system design. I collaborated closely with executive stakeholders to align on positioning and future growth objectives, guiding the process from concept territories through refined identity direction. The work established the foundation for a comprehensive brand book and future corporate communications.
tools
Adobe CC, Figma
Precisis required a future-facing corporate identity to evolve beyond its flagship product and establish credibility as a scalable neuromodulation platform. The new brand needed to communicate precision without rigidity, innovation without volatility, and optimism without compromising clinical authority. To explore this balance, I developed multiple identity territories that examined how the corporate brand could express innovation, trust, and long-term growth through a cohesive visual system.
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Brand Identity Exploration: Future Thinking & Innovative
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Brand Identity Exploration: Trustworthy & Hopeful
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Brand Identity Exploration: Modern & Bold
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Brand Identity Exploration: Simplicity & Premium
